A self-directed account enables you to diversify into alternative assets that have historically outperformed traditional investments, while allowing you to maintain your desired mix of traditional and alternative assets. Talk to an IRA Counselor and discover the many self-directed IRA investment options.
Investments can include residential rentals, fix-and-flips, commercial properties, land development, and much more.
An opportunity to loan funds from your account, with the potential for passive, tax-advantaged income.
Enables you to buy into private companies for potentially significant profits, while securing your financial future.
An alternative to traditional currencies. Potential benefits include decentralization, market independence, anonymity, security, and more.
Not tied to the public market performance; has fared well against inflation and economic uncertainty.
It’s possible to hold public and private investments in the same Equity Trust account.
Attractive to investors because of the ease of money movement and market availability.
If you can imagine it, you can probably hold in It in your retirement account.
Changing your strategy to include investments beyond traditional assets can dramatically expand your horizons, both from a return-on-investment and diversification perspective. Explore how assets like real estate, private equity, and precious metals can redefine your retirement planning.
What are you investing for? Whether your “why” is retirement, healthcare expenses, or a loved one’s education, we make the journey easy with innovative technology and first-class service.
Traditional financial institutions limit your IRA to traditional investments. With Equity Trust, you can truly diversify into a range of options including real estate, private entities, cryptocurrency, precious metals, and more, in addition to stocks, bonds, and mutual funds – all in one account.
Our size, expertise, and technology help us ensure that we’re there when you need us most. With 500+ associates focused on processing 2.1M+ transactions each year, we work diligently to enhance your experience.
Our knowledgeable, client-focused associates are here to provide dedicated, personalized service, from opening your account to assisting you with investment transactions. You can lean on our 50+ years of experience in the financial services industry. Talk to a knowledgeable IRA Counselor
Don’t have an investment in mind? Most custodians establish your account and leave you on your own to figure it out. Our WealthBridge portal and Investment District online marketplace enable you to find potential investment opportunities with the click of a button.
Access your exclusive, free guide for an extensive list of investment options for your account, plus how to get started.
B rowse the tax – advantaged accounts and find one that matches your savings goals – from retirement to education to health care savings.
Discover what you need to know before you make your first investment, including investments not allowed in an IRA and how much you can contribute to your account.
Ready to Get Started?
Our knowledgeable IRA Counselors can answer your questions about the self-directed investing process and share insight and education about our self-directed accounts to help you decide what options may be best for you.
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© 2026 Equity Trust®. All rights reserved.
Equity Trust Company is a directed custodian and does not provide tax, legal or investment advice. Any information communicated by Equity Trust Company is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional. Equity Institutional services institutional clients of Equity Trust Company. Brokerage Services Available Through ETC Brokerage Services, Member SIPC, and FINRA. *Founded in 1974 | Self-Directed IRA Custodian since 1983. The predecessor business to Equity Trust Company was established in 1974 and the IRS approved as a custodian in 1983. **Assets under custody and administration as of 03/31/2026.
Terms of UsePrivacy PolicySite Map
© 2026 Equity Trust®. All rights reserved.
Equity Trust Company is a directed custodian and does not provide tax, legal or investment advice. Any information communicated by Equity Trust Company is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional. Equity Institutional services institutional clients of Equity Trust Company. Brokerage Services Available Through ETC Brokerage Services, Member SIPC, and FINRA. *Founded in 1974 | Self-Directed IRA Custodian since 1983. The predecessor business to Equity Trust Company was established in 1974 and the IRS approved as a custodian in 1983. **Assets under custody and administration as of 03/31/2026.
